The educational programs for the preparation of marketing specialists are elaborated according to the world experience and Ukrainian economy demands. The Department offers its own courses and methodical materials for the chosen specialization. Among which:
Industrial marketing;
Marketing researches, statistical support of marketing;
Marketing management;
International marketing;
Sales activity;
Marketing communication policy;
Publicity management, PR;
Product marketing policy;
Pricing marketing policy etc.
During the study students get various knowledge in the sphere of fundamental economic theory, micro- and macroeconomics, management, marketing, modern mathematical methods of information handling, foreign languages.
The teaching process is based on the principally new approach that provides the specialists training with the wide world outlook and high qualification for the future professional activity.
The Industrial Marketing Department prepares:
Bachelor Degree «Economy and enterprise» (6.0501);
Specialist Degree «Marketing» (7.050108);
Master Degree «Marketing» (8.050108).
The Industrial Marketing Department offers three forms of study:
Full-Time;
Distant Education;
Second education (2,5 evening and extra-mural form of study).
More and more international and national organizations are looking for the candidates on perspective position among the graduating students of the Industrial Marketing Department. From 1995 to 2006 among the graduating students of the Department 27% of them is obtaining top management positions, 58% - on the middle management level.
Total amount of credits for Bachelor Degree – 241
Total amount of credits for Specialist Degree – 40
Total amount of credits for Master Degree – 40
The educational programs for the preparation of marketing specialists are elaborated according to the world experience and Ukrainian economy demands. The Department offers its own courses and methodical materials for the chosen specialization. Among which: